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It’s strictly a matter of semantics. Notice the difference between “a” and “your.” It makes all the difference in the world. Let me explain. But first a word about my background.
I was a Yellow Page consultant for almost 25 years. During my tenure, I advised various businesses on planning their programs. It involved recommending headings, [...]
The market is like a maze where a man gets lost in the web of infinite products. So some ‘well thought out’ and brilliant advertisement strategy has to be chalked out. This approach should be simple yet captivating. The best device to recapture consumer attention lies with advertising on balloon. Custom imprinted promotional will buoy [...]
Balloon blimp is better than conventional billboard as a method of advertising. The great advantage is its visual impact even for several miles because it can be mobilized in places like real blimps being noted for as an airship. It is basically lightweight, inflatable, reusable and transportable.
The concept of advertising using balloon blimps [...]
If you will keep these three things in mind as you go about selling your products and services, you will have greater success. You have to understand that selling is a process and not a single act. True selling is satisfying a real need of a buyer.
First you must get the attention of [...]
Outdoor advertising is enjoying a surge in popularity largely due to its relative cost effectiveness at reaching large numbers of people when compared to other mass media such as broadcast or print.
On the positive side, an outdoor billboard space in Australia is generally purchased for a month while a major newspaper advertisement lasts one day. [...]
If you’ll trust me on anything, trust me on this…when a client won’t buy an idea from its advertising agency, things get VERY, VERY bad VERY VERY fast.
What really happens when a client won’t buy an idea is that there ensues an immediate scramble to find new ways to sell ANYTHING.
It’s DEFCON 5 right away [...]
The objective of advertising is to get the attention of the market so the customer will start buying the companys product. With many firms doing the same thing, it is hard for anyone to remember one brand over the others.
Small companies will surely have a harder time than those who are already well established in [...]
At last election day is upon us and we as Americans should have a much better sense of which direction our country will be headed within the next few hours.
Day after day, the media are filled with stories of who will do what if this party or that party takes control. The headlines are filled [...]
Over the past two years, digital signage has really taken off as a new way to reach consumers when they are out of their homes. We are seeing the digital signs pop up in retail, government, health care, and education. While the larger institutions can outsource the task implementing a digital signage solution, some [...]
It has taken roughly four years of working online to understand what actually works and what does not. If you are trying to promote any business the most simple concept is that you need customers and how to obtain them. What I have found online is that there is seductive ad copy promising great results [...]