Business cards are the most popular marketing material, and are perhaps the most under utilized. There can be unlimited possibilities for you business card designs that can extend the function of your card to more than just a holder of your contact information.
Fuse your other marketing materials into your business card and open up a world of possibilities. Think about all the characteristics of your traditional business card and all the different things you can do with a simple change of mentality. Why not? Small after all is the new big.
Here are a few variations you can do to deliver that extra punch to your business cards:
1) Mini-note card: Use an uncoated variety and leave the back empty. This gives you a great note card with your contact information. Simply use this to write down details of the next meeting, give your mobile number, specify orders, send a recommendation, etc. If you want to make it even more note-worthy, have ruled lines printed as writing guide.
2) Mini-flyer: You can design your business card as you normally would, and include a product list at the back. This is an effective way to remind your customers who you are and what your business is all about. You can even include a price list to make it even easier for your customers to simply contact your for orders.
3) Mini Billboard: When your message can best be said through pictures, use the billboard format to design your card. Place all information on one side, and use the other side for your graphics.
You can simply choose a powerful picture, or a stylized graphic and a quick catchy caption to set it all off. This is also exceptionally useful when you want to generate higher traffic to your website. Replace the caption with you web address at the center of the card.
4) Mini-Poster: When you have more information but want to make your card look less cluttered, you can try the mini-poster style. Like billboards, posters often use their graphics to maximize their impact. Posters though, because they can be given a closer look tend to have more words and details than the standard billboard.
Use a solid color for your background place your graphic with the company logo on one part. Use the area for the caption for your personal information: your name, position, and email address. You can simply use the back side to include detailed information about your company: address of the main office, telephone numbers, fax numbers, website. You can also include addresses of different office branches.
5) Mini-greeting card: Most printing companies can print folded business cards that give you more design flexibility. You can use this mini-greeting card as gift tags for all your promotional give away or even as a small thank you note for your customers or suppliers.
Business cards are among the cheapest marketing materials to print. Try using different business card designs according to an occasion.
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