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Recently, I was writing an ad targeted towards health food shop owners for a wholesale health product.
And you know what was easy about writing that ad? I knew my prospect. Given that my parents used to own a health food shop in Coffs Harbour when I was growing up, all I needed to imagine was [...]
How far away is the person you need to meet?
We have spent some time discussing your inner circle and have suggested that you take time to list all of the people that you know and that KNOW YOU. This inner circle is the start of finding out who knows a person that you need to [...]
As a mortgage lender, you cannot find the success you are looking for when you spend so much time working in your business that you have little time left to work on your business. If, as a lender, you are managing your loans progress throughout the life of the loan, you cannot turn your focuses [...]
Review of Autopilot Profits
Printing 24/7 profits for you automatically. That is what the author of Autopilot Profits, Ewen Chia tells you. To quench my curiosity I bought the book and read it through. Here is my review of autopilot profits for my readers.
The author Ewen Chia is the owner of many such [...]
Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we [...]
Whats a marketing professional to do? The world is filled with products, all vying for attention from your target audience. Research tells us that customers must see messages about seven times to really see your message. Businesses need to break through the clutter and stand out in a customers mind. Integrated marketing assures your message [...]
During a period of uncertain economic times, mergers, acquisitions, re-structuring, increased influence of technology, increased foreign competition or any number of other market and consumer shifts, attitudes, trends and expectations, it is vital that management be aware of the impact of their management style on the performance and productivity of their employees.
This doesnt meant that [...]
If you are looking for a good business opportunity, then consider running a franchise. Ruining a franchise under any prominent and profitable company will spell success for any ambitious business entrepreneur. Many successful companies have now started selling franchises to business entrepreneurs to take their business forward. You will find on the web various franchise [...]
They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to thousands of messages a day. Its just not reasonable to expect an ad that runs one time in one newspaper will be enough to [...]
Promotional pens are great gifts to give away to staff, clients and mass markets. However, the effectiveness of promotional gifts depends on how valuable they are to the person receiving them. Pens fall into the category of “things I have a lot of”, and so you need to make sure that yours stand out from [...]
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