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Spadework for Your Elevator Speech
An elevator speech is an indispensable tool for promoting your work. What is an elevator speech? It is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer.
Believe it or not, your elevator speech can be a lovely [...]
The advantage that small businesses have over the big boys is that they can make quick decisions in response to changes in the market place. Large corporations have to have a meeting about a meeting before they can have the real meeting to agree a change in direction!
Create Partnerships
Why not create partnerships with other businesses [...]
To dramatically increase referrals, its important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what youre up to and who your best clients are.
If youre just starting out, its a letter of introduction; if youve [...]
Learning a foreign language has become more relevant than ever in the corporate world in the 21st century. In particular, knowing the Spanish language has become almost a necessity for many business professionals. With the rapid increase of Spanish speaking individuals in the U.S., there has been a high demand for bilingual business [...]
We struggle with so many things in life. Writing good cover letters does not have to be one. For most individuals, writing good cover letters was not a subject they had in college or even in high school. This is quite sad because the average person should know the fundamental steps in writing cover letters [...]
There are several types and sub types of people in the world. Getting to understand the differences will help you connect with other people.
This is taught in sales 101, because the need to connect with the people to make the sale.
However if we realize that we are always selling ourselves to others for [...]
One of the most common ways that carwash owners like to advertise their business in their local communities is to use direct mail marketing advertising in those little coupon booklets that are sent out. These work very good however, there are few things that you should consider.
First, you do not want to give away [...]
If you are a surfer like me you have seen a lot of web pages
for several businesses that say, “No Sponsoring Required.” This is not
true. I’m not sure what that statement means to you. To me it seems
like if there is no sponsoring, if you don’t have business partners
under you how can [...]
Recently during a radio interview, one of the hosts made this statement:
Integrity is putting your values into action. Robin Siemens
Immediately, I jotted down this incredibly powerful definition because Robin had not only defined the word, but more importantly connected the word to performance. So many words are used to define business ethics and [...]
Without belief in your product or service you will not effectively promote or sell anything and you cannot stay enthusiastic for long if you don’t believe. You can fool everyone at the start, say the right words, look the right way, however if there is not a genuine belief in what you are doing it [...]
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