The beauty of Americas interstates always intrigues me. There are millions of cars driving at speeds of 70mph and sometimes upwards of 80, only separated by painted dashes in the road with only a few inches separating each vehicle. Its really amazing when you think about it.

Living in a metro area, I put my life in other peoples hands every single morning when I drive into work. Why do I do this everyday with no fear or hesitation? Trust. I trust those around me. I have confidence that they will accomplish their task of commuting without bringing harm to me. I trust them and they trust me.

When people walk in to hear you speak, they give you trust just as people do when they hit the road. Unfortunately, most speakers dont know how to maintain that trust and lose credibility quickly, often within the first few minutes or even seconds of their presentation. Establishing and maintaining trust is the most important component of any presentation. As mentioned before, people naturally give it, but maintaining it is the hardest task. Heres how to maintain it:

Be Genuine
Simply, be yourself. Audiences can quickly tell the difference between an expert and a faker. Be real. Be true. The audience will appreciate it. Developing trust through genuine behavior with your audience is the hardest but most rewarding thing you can do when communicating with a group.

Be Factual
Show statistics, graphs, charts anything to help solidify that you know what you are discussing. Credibility comes instantly when your audience perceives you as an expert. Present facts but proceed with caution though there is a gray line between presenting too much and too little information. Say too much and eyes will glaze over. Say too little and people will think you are a poser.

Be Giving
Life is about contribution. Its about sharing with the masses. A great presenter equips his or her listeners with the tools, knowledge, and resources needed to help them grow and become extraordinary. People want to walk away with something of value. Provide them with something that either motivates, changes, or improves their life. Nothing is more satisfying than giving. Give and all benefit.

So, the next time you pull out of the driveway, remember that trust is what keeps you and the people around you moving. Without trust, we would all be hiding in our homes. People trust you. Dont take advantage of it.

About the Author:
Scott Schwertly has loved giving and hearing presentations since he gave his first big speech in the 7th grade. Scott has spent the last eight years working for television network affiliates helping them create story-telling visuals and working in marketing for both the private and public sector. He has a B.A. in Communications and an M.B.A. from Harding University. Helping you design and deliver captivating presentations is his passion. He currently serves as both Founder and CEO of Ethos3 Communications (http://www.ethos3.com) and is the author of the blog PresentationRevolution.com.

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